Thursday 10 February 2011

What kind of media institution might distribute your media product and why?

To decide what institution distributes your media product depends on the genre of film is being created. The target audience for my film is worldwide to older teenager/young adults. So I would use a major distributor with a high budget to get a high gross. This means my film would be distributed by a company such as Universal Pictures. This means the films then able to be shown in big chain UK cinemas such as VUE or Oden. If your film was made on a low budget it would be distributed by an independent film producer. For example, “Entertainment in video” is a small company based in the UK, which is owned by one of the major company’s, this automatically will negatively affect the gross income of the person who owns the film.
As my film was made on a low budget because it was an amateur film, it wouldn’t be successful. But if it was a real media product I think it would be distributed by a major company such as universal pictures and be shown in mainstream cinemas. I think it would be Universal Pictures because after researching I found they distribute many horror films, such as “Seven” which is one of the films I researched before filming. Also, teenager and young adults (which is my target audience) like to watch gory horror films, therefore my film would be quite popular. I believe that my film would also appeal to people of an older age too. As I found during research that adults also enjoy horror films. By having a wider audience this will increase my gross income and therefore make more major companies interested in distributing my film.
I think Universal Pictures would be a suitable company to distribute my film because after researching I found that this particular company distributes many horror films such and “Seven” and “The Thing”.

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